A DazedDigital Exclusive

 
Above is a documentary just released today on the collaboration between CCP Games, Nicola Formichetti and myself recreating ZombieBoy within a virtual environment. I could go on but I'll let the video speak for itself.

You can also read the article here on the front page of DazedDigital's website.
http://www.dazeddigital.com/fashion/article/11729/1/nicola-formichetti-exclusive-virtual-catwalk-documentary

ZombieBoy on the virtual catwalk

Digital Rico vs Real Rico from Nicola's on Vimeo.


If you are in NYC during fashion week then please head to the Nicola Formichetti pop-up shop and check out the virtual fashion project I coordinated with CCP Games and Nicola, a first of its kind but not the last.

CCP Games also has a badass tumblr with additional info on this project:emergentbehavior

Also, if you are further interested on my involvement between fashion and the digital environment, you can read about my role in the article below:
Mary Lee, the worlds first real digital fashion editor

the future of fashion is right here

You are looking at the most advanced and coolest avatar on earth right now, Rick Genest aka ZombieBoy digitally recreated to perfection. This is the collaboration between CCP Games and Nicola Formichetti, a partnership I have been working on for a while now. I work for CCP Games as their Digital Fashion Editor and I am thrilled to finally be able to share this with you.


Nicola Formichetti -- CCP Games Collaboration from CCP Games on Vimeo.


You can also read more about this in the New York Times which was posted today.
http://www.nytimes.com/2011/09/01/fashion/for-fashion-week-designers-start-to-see-in-3-d.html?_r=3&ref=fashion 
 

good lookin out

Photographer: Diego Indraccolo
Stylist: Kay Korsh